UPDATED, Sunday AM after Saturday PM writethru: Disney/Marvel’s Thor: Love and Thunder held steady on Saturday, despite those lower than normal CinemaScore and PostTrak exits for a Marvel Cinematic Universe title. The Taika Waititi-directed sequel grossed $42.1M yesterday which is 4% above Friday’s true take of $40.5M (That’s $69.5M less $29M Thursday previews). This will get Thor: Love and Thunder to a $143M opening, per Disney. Worldwide is $302M, just like Nancy and I told you.

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That number is the 12th-best opening for a Marvel Cinematic Universe title, after Guardians of the Galaxy: Vol 2‘s $146.5M. As we mentioned previously, the wonderful thing for motion picture studios as they put tentpoles out in the rebounding pandemic marketplace is that critical scores and exits aren’t watering down grosses like they did during pre-pandemic days.

Thor, like Jurassic World dinosaurs, is a big enough franchise to keep moviegoers coming, and again, this is the best the Norse Marvel superhero has ever opened in his history. Compared to Thor: Ragnarok, Thor: Love and Thunder pulled in a more diverse crowd, with more Hispanic and Latino (near a third of all ticket buyers, per PostTrak) and Asian at 13%.

Per EntTelligence, Thor: Love and Thunder became the sixth movie during the pandemic to pull in over 10M admissions in its opening weekend, after Spider-Man: No Way Home (20.6M), Doctor Strange in the Multiverse of Madness (14M), Top Gun: Maverick (11.6M), Jurassic World Dominion (10.8M), and The Batman (10.1M)

When it comes to the box office legs for a MCU movie, those “A” CinemaScores do make a difference. Spider-Man: No Way Home with an A+ CinemaScore saw a 3.1x multiple off its $260.1M 3-day opening, landing it at a domestic final of $804.7M. Shang-Chi and the Legend of the Ten Rings, which had an A, generated a near 3x multiple off its $75.3M 3-day, for a $224.5M stateside final gross. However, Eternals, with a B CinemaScore, posted a 2.3x multiple, while Doctor Strange in the Multiverse of Madness with its B+ saw a 2.19x off its $187.4M opening, which is resulting in a current domestic take of $411M. Can Thor: Love and Thunder defeat the odds? It’s the only massive crowdpleaser, arguably until Warner Bros/DC’s Black Adam arrives on Oct. 21 and Black Panther: Wakanda Forever on Nov. 11.

Imax auditoriums took in $23M for Thor: Love and Thunder around the globe, making it the fifth-biggest July debut for the exhibitor, or 7.6% of the fourthquel’s worldwide opening. North America’s 412 Imax screens drove $13.8M of Thor: Love and Thunder‘s weekend opening, or close to 10%, making it the large format’s fifth-biggest July opening weekend stateside. PLF screens overall contributed 36% to Thor 4‘s weekend. That includes Imax, Premium Large Format brands, 3D, and motion auditoriums.

Eighty-six of the audience was general, with 9% parents and 5% kids under 12. The moviegoing 18-34 demo repped 53% of Thor 4‘s weekend audience.

Marvel Boss Kevin Feige announced Thor: Love and Thunder at San Diego Comic Con 2019 (the last time the MCU sent shockwaves there), noting that there would be a new femme Thor played by Natalie Portman (aka Jane Foster). Disney launched the teaser trailer for Thor: Love and Thunder back in April, before Doctor Strange in the Multiverse of Madness opened. In 24 hours, the trailer chalked up 209M views online, placing it in the top tier of MCU trailers, behind only Avengers: Infinity War and Avengers: Endgame, and Spider-Man: No Way Home.

Spots ran across Good Morning America, summer reality competition programs, late night shows (Colbert, Fallon, Kimmel, Corden, Meyers), Hispanic network/cable, general audience cable, major sports events, including the NHL Stanley Cup Finals, MLB, and UFC. During the multigame NBA Eastern Conference Finals, the second trailer dropped, including custom promotional spots with Tyler Herro, Game No. 3 custom creative with Kevin Love and a ticket sales announcement, custom content featuring James Worthy prior to Game No. 4, and during the game, the trailer debut at halftime.

Notable promo partners on Thor: Love & Thunder included Geico, Old Spice, McDonald’s, and a custom console with XBOX. Geico’s creative played off of a current campaign in which new homeowners talk about their experiences – but in this case, there’s a lot of “hammering” going on in the neighborhood.

Old Spice had placement in the movie. In addition, there was a custom TV/digital/social campaign shot mockumentary-style, inspired by the Asgardian play theater troupe, with Luke Hemsworth as the actor version of Thor.

Imax auditoriums took in $23M for Thor: Love and Thunder around the globe, making it the fifth-biggest July debut for the exhibitor, or 7.6% of the fourthquel’s worldwide opening. North America’s 412 Imax screens drove $13.8M of Thor: Love and Thunder‘s weekend opening, or close to 10%, making it the large format’s fifth-biggest July opening weekend stateside. PLF screens overall contributed 36% to Thor 4‘s weekend. That includes Imax, Premium Large Format brands, 3D, and motion auditoriums.

Eighty-six of the audience was general, with 9% parents and 5% kids under 12. The moviegoing 18-34 demo repped 53% of Thor 4‘s weekend audience.

Marvel Boss Kevin Feige announced Thor: Love and Thunder at San Diego Comic Con 2019 (the last time the MCU sent shockwaves there), noting that there would be a new femme Thor played by Natalie Portman (aka Jane Foster). Disney launched the teaser trailer for Thor: Love and Thunder back in April, before Doctor Strange in the Multiverse of Madness opened. In 24 hours, the trailer chalked up 209M views online, placing it in the top tier of MCU trailers, behind only Avengers: Infinity War and Avengers: Endgame, and Spider-Man: No Way Home.

Spots ran across Good Morning America, summer reality competition programs, late night shows (Colbert, Fallon, Kimmel, Corden, Meyers), Hispanic network/cable, general audience cable, major sports events, including the NHL Stanley Cup Finals, MLB, and UFC. During the multigame NBA Eastern Conference Finals, the second trailer dropped, including custom promotional spots with Tyler Herro, Game No. 3 custom creative with Kevin Love and a ticket sales announcement, custom content featuring James Worthy prior to Game No. 4, and during the game, the trailer debut at halftime.

Notable promo partners on Thor: Love & Thunder included Geico, Old Spice, McDonald’s, and a custom console with XBOX. Geico’s creative played off of a current campaign in which new homeowners talk about their experiences – but in this case, there’s a lot of “hammering” going on in the neighborhood.

Old Spice had placement in the movie. In addition, there was a custom TV/digital/social campaign shot mockumentary-style, inspired by the Asgardian play theater troupe, with Luke Hemsworth as the actor version of Thor.

Imax auditoriums took in $23M for Thor: Love and Thunder around the globe, making it the fifth-biggest July debut for the exhibitor, or 7.6% of the fourthquel’s worldwide opening. North America’s 412 Imax screens drove $13.8M of Thor: Love and Thunder‘s weekend opening, or close to 10%, making it the large format’s fifth-biggest July opening weekend stateside. PLF screens overall contributed 36% to Thor 4‘s weekend. That includes Imax, Premium Large Format brands, 3D, and motion auditoriums.

Eighty-six of the audience was general, with 9% parents and 5% kids under 12. The moviegoing 18-34 demo repped 53% of Thor 4‘s weekend audience.

Marvel Boss Kevin Feige announced Thor: Love and Thunder at San Diego Comic Con 2019 (the last time the MCU sent shockwaves there), noting that there would be a new femme Thor played by Natalie Portman (aka Jane Foster). Disney launched the teaser trailer for Thor: Love and Thunder back in April, before Doctor Strange in the Multiverse of Madness opened. In 24 hours, the trailer chalked up 209M views online, placing it in the top tier of MCU trailers, behind only Avengers: Infinity War and Avengers: Endgame, and Spider-Man: No Way Home.

Spots ran across Good Morning America, summer reality competition programs, late night shows (Colbert, Fallon, Kimmel, Corden, Meyers), Hispanic network/cable, general audience cable, major sports events, including the NHL Stanley Cup Finals, MLB, and UFC. During the multigame NBA Eastern Conference Finals, the second trailer dropped, including custom promotional spots with Tyler Herro, Game No. 3 custom creative with Kevin Love and a ticket sales announcement, custom content featuring James Worthy prior to Game No. 4, and during the game, the trailer debut at halftime.

Notable promo partners on Thor: Love & Thunder included Geico, Old Spice, McDonald’s, and a custom console with XBOX. Geico’s creative played off of a current campaign in which new homeowners talk about their experiences – but in this case, there’s a lot of “hammering” going on in the neighborhood.

Old Spice had placement in the movie. In addition, there was a custom TV/digital/social campaign shot mockumentary-style, inspired by the Asgardian play theater troupe, with Luke Hemsworth as the actor version of Thor.

Imax auditoriums took in $23M for Thor: Love and Thunder around the globe, making it the fifth-biggest July debut for the exhibitor, or 7.6% of the fourthquel’s worldwide opening. North America’s 412 Imax screens drove $13.8M of Thor: Love and Thunder‘s weekend opening, or close to 10%, making it the large format’s fifth-biggest July opening weekend stateside. PLF screens overall contributed 36% to Thor 4‘s weekend. That includes Imax, Premium Large Format brands, 3D, and motion auditoriums.

Eighty-six of the audience was general, with 9% parents and 5% kids under 12. The moviegoing 18-34 demo repped 53% of Thor 4‘s weekend audience.

Marvel Boss Kevin Feige announced Thor: Love and Thunder at San Diego Comic Con 2019 (the last time the MCU sent shockwaves there), noting that there would be a new femme Thor played by Natalie Portman (aka Jane Foster). Disney launched the teaser trailer for Thor: Love and Thunder back in April, before Doctor Strange in the Multiverse of Madness opened. In 24 hours, the trailer chalked up 209M views online, placing it in the top tier of MCU trailers, behind only Avengers: Infinity War and Avengers: Endgame, and Spider-Man: No Way Home.

Spots ran across Good Morning America, summer reality competition programs, late night shows (Colbert, Fallon, Kimmel, Corden, Meyers), Hispanic network/cable, general audience cable, major sports events, including the NHL Stanley Cup Finals, MLB, and UFC. During the multigame NBA Eastern Conference Finals, the second trailer dropped, including custom promotional spots with Tyler Herro, Game No. 3 custom creative with Kevin Love and a ticket sales announcement, custom content featuring James Worthy prior to Game No. 4, and during the game, the trailer debut at halftime.

Notable promo partners on Thor: Love & Thunder included Geico, Old Spice, McDonald’s, and a custom console with XBOX. Geico’s creative played off of a current campaign in which new homeowners talk about their experiences – but in this case, there’s a lot of “hammering” going on in the neighborhood.

Old Spice had placement in the movie. In addition, there was a custom TV/digital/social campaign shot mockumentary-style, inspired by the Asgardian play theater troupe, with Luke Hemsworth as the actor version of Thor.

Imax auditoriums took in $23M for Thor: Love and Thunder around the globe, making it the fifth-biggest July debut for the exhibitor, or 7.6% of the fourthquel’s worldwide opening. North America’s 412 Imax screens drove $13.8M of Thor: Love and Thunder‘s weekend opening, or close to 10%, making it the large format’s fifth-biggest July opening weekend stateside. PLF screens overall contributed 36% to Thor 4‘s weekend. That includes Imax, Premium Large Format brands, 3D, and motion auditoriums.

Eighty-six of the audience was general, with 9% parents and 5% kids under 12. The moviegoing 18-34 demo repped 53% of Thor 4‘s weekend audience.

Marvel Boss Kevin Feige announced Thor: Love and Thunder at San Diego Comic Con 2019 (the last time the MCU sent shockwaves there), noting that there would be a new femme Thor played by Natalie Portman (aka Jane Foster). Disney launched the teaser trailer for Thor: Love and Thunder back in April, before Doctor Strange in the Multiverse of Madness opened. In 24 hours, the trailer chalked up 209M views online, placing it in the top tier of MCU trailers, behind only Avengers: Infinity War and Avengers: Endgame, and Spider-Man: No Way Home.

Spots ran across Good Morning America, summer reality competition programs, late night shows (Colbert, Fallon, Kimmel, Corden, Meyers), Hispanic network/cable, general audience cable, major sports events, including the NHL Stanley Cup Finals, MLB, and UFC. During the multigame NBA Eastern Conference Finals, the second trailer dropped, including custom promotional spots with Tyler Herro, Game No. 3 custom creative with Kevin Love and a ticket sales announcement, custom content featuring James Worthy prior to Game No. 4, and during the game, the trailer debut at halftime.

Notable promo partners on Thor: Love & Thunder included Geico, Old Spice, McDonald’s, and a custom console with XBOX. Geico’s creative played off of a current campaign in which new homeowners talk about their experiences – but in this case, there’s a lot of “hammering” going on in the neighborhood.

Old Spice had placement in the movie. In addition, there was a custom TV/digital/social campaign shot mockumentary-style, inspired by the Asgardian play theater troupe, with Luke Hemsworth as the actor version of Thor.